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Whimsy

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Whimsy is a light and low-fat gelato brand that is meant to be enjoyed by both kids and adults alike. Consumers will be able to experience pure joy and nostalgia from the old-school and simplistic flavors Whimsy offers.

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Design Challenge

How Might We design a brand that showcases clean-label gelato as fun, flavorful, and kid-friendly?

Brand Summary

Target Audience: Health-conscious individuals and families.

Proposition / Promise / Product Benefit: 

1. A better ice cream alternative for kids
2. Simplistic flavors
3. Short list of understandable ingredients

Tone of Voice: Friendly, Simplistic, Smooth

Logo

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Gelato Pint

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Billboard

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Instagram Story

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Stickers

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Tote Bag

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